SALES ENABLEMENT

Customized engagements

Sales enablement is a key function of product marketing and product management. Go-To-Market Strategy defines how you are taking your product to market, including what channels will be used to reach target buyers. Marketing and Sales work hand-in-hand to reach customers; marketing is 1-to-many, and sales is 1-to-1. Sales teams need to adapt to where the product is in product-market-fit (PMF); early in this process requires different sales skills and marketing than once PMF is found and a repeatable process can be scaled out. We can help at any stage of the process with sales materials, BDR structure, training programs, and lead gen.